Director, Public Relation
Core
Strategic lead for Taiwan Retail Public Relations, shaping commercial narrative, elevating brand presence, and managing proactive media relations across Taiwan's retail ecosystem.
Role type
Director, Retail Public Relations
Builds
Integrated communications strategies highlighting customer selection, value, delivery innovation, and market impact for Coupang's Taiwan expansion.
Domain
Retail / E-Commerce / Consumer Tech
Deliverable
product features
Required skills
Strategic communications leadership, Retail PR strategy, Crisis communications, Media relations management, Stakeholder alignment, Team and agency management
Preferred skills
Matrixed multinational organization leadership, C-suite influence, Scaling local PR operations during high growth
Technologies
None stated
Responsibilities
Set strategic direction for Taiwan communications; Provide high-level counsel on market positioning and brand reputation; Lead retail PR campaigns and consumer storytelling; Monitor and mitigate reputational risks; Align communications with corporate messaging and sustainability; Mentor communications team and direct PR agency partners.
Seniority
Director, strategic leadership with hands-on execution
