Senior Product Manager, Ad Formats
Core
Own the Formats domain for Instacart Ads, placing 0→1 bets to fuel growth and keep CPGs and new advertiser types engaged.
Role type
Senior Product Manager, Ad Formats
Builds
Instacart Ads retail media network products for brands, CPGs, and retailer partners
Domain
Retail media / Ad tech
Deliverable
production ML models | product features
Required skills
Product management for ad formats, launching user-facing products, managing partners and vendors, stakeholder management, defining 0→1 strategy, communicating tradeoffs
Preferred skills
Performance advertising products, taking new products from 0→1 in ambiguous environments, ad tech / retail media background
Technologies
Instacart Ads platform
Responsibilities
Partner with sales teams on New Advertiser types (payment providers, non-endemic advertisers, ad tech), partner with sales teams on formats (savings, in-store, AI solutions), define and execute 0→1 strategy for bets, prioritize incremental bets as bets mature, communicate results to senior stakeholders
Seniority
Senior, hands-on IC
