GTM Engineer, Web
Core
Build AI workflows and experiences to speed up web production and increase website conversion for Toast's marketing operations.
Role type
Senior IC AI Solutions Specialist (Web)
Builds
AI-powered web production workflows, first-party AI tools, and third-party integrations for marketing sites
Domain
Marketing Technology / Web Operations / Generative AI
Deliverable
production ML models
Required skills
AI workflow design, web production process optimization, CMS management (Contentful), experiment design, AI evals and monitoring, AI governance
Preferred skills
LLM APIs and agent tooling, on-site chat and voice AI, personalization tools, Web-to-CRM lead flow
Technologies
Contentful, Anthropic, OpenAI, Gemini, MCP, RAG, Zapier, Workato, n8n, Clay
Responsibilities
Map and optimize web production processes with AI, build first-party AI tools for web, configure third-party AI tools, define success metrics and run experiments, scale reusable AI systems
Seniority
Senior, hands-on IC
