Barclays - Product Marketing Manager - UK - 6 months
Core
Translating complex financial products into compelling content, campaigns, and client communications to drive acquisition and engagement for Private Banking and Wealth Management clients.
Role type
Product Marketing Manager (Individual Contributor)
Builds
Marketing content, campaigns, events, webcasts, and video productions for Investment, Banking, and Credit propositions.
Domain
Financial Services / Private Banking / Wealth Management
Deliverable
product features
Required skills
Product marketing strategy, content creation (articles, decks), video production coordination, event planning, stakeholder engagement, pipeline management, regulatory compliance
Preferred skills
Banking/wealth management experience, Private Banking product knowledge
Technologies
None stated
Responsibilities
Develop and execute product marketing strategies; Translate product capabilities into client-focused value propositions; Write and edit marketing content; Brief and coordinate video productions; Plan and deliver events and webcasts; Manage campaign pipeline planning; Partner with Product and Investment teams; Lead product launches; Monitor market trends; Maintain risk and governance processes.