Manager, Social Media Strategy
Core
Lead social media strategy and operations across a portfolio of brands, navigating the cannabis regulatory landscape.
Role type
Manager, Social Media Strategy
Builds
Social media ecosystems, brand strategies, and team capabilities for a multi-brand portfolio
Domain
Cannabis/Hemp industry, Social Media Marketing
Required skills
Strategic leadership, team management, multi-brand strategy, regulatory navigation, budget management, cross-functional alignment, influencer strategy, community management, data analytics, creative storytelling
Preferred skills
Experience in lifestyle, CPG, entertainment, beverage, or cannabis industries
Technologies
Social media analytics tools, advertising platforms, content management systems
Responsibilities
Lead, coach, and develop a high-performing social media team; Develop and execute long-term social media vision and roadmap; Establish channel, audience growth, and engagement strategies; Manage social media budgets and resource allocation; Partner with Creative and Compliance to navigate platform restrictions and regulations; Present strategic recommendations to senior leadership; Build relationships with agencies, creators, and influencers.
Seniority
Manager, people leader