Copywriter
Core
Define and steward Asana's brand voice across all marketing channels, creating guidelines and frameworks while producing high-impact copy for campaigns, ads, and video scripts.
Role type
Senior Copywriter (Brand & Content Strategy)
Builds
Brand voice guidelines, campaign copy, video scripts, and digital advertising content for Asana's B2B/B2C products.
Domain
SaaS / B2B Technology / Brand Marketing
Deliverable
product features | dashboards & analysis
Required skills
Brand voice definition, cross-functional creative leadership, AI-powered writing workflows, vendor management, strategic storytelling, B2B/B2C copywriting, video scriptwriting, portfolio demonstration
Preferred skills
Experience in-house at a tech company or agency, teaching/mentoring capabilities, high EQ, growth mindset
Technologies
AI writing tools
Responsibilities
Define and evolve brand voice guidelines; craft copy for ads, landing pages, and video scripts; lead high-visibility creative initiatives; mentor colleagues on voice and writing standards; manage contract copywriters; connect copy decisions to business outcomes.
Seniority
Senior, hands-on IC with mentorship responsibilities