Senior Field Marketing Specialist
Core
Planning, executing, and optimizing regional field marketing initiatives and Account-Based Marketing (ABM) campaigns to drive pipeline growth for Ripple Treasury in North America.
Role type
Senior Field Marketing Specialist (B2B)
Builds
Regional field marketing programs, ABM campaigns, and executive engagement experiences for financial institutions and enterprises.
Domain
FinTech / Crypto / Financial Services
Deliverable
product features
Required skills
B2B field marketing strategy, event planning and execution, ABM program design, budget management, CRM/marketing automation proficiency, data-driven reporting, cross-functional collaboration, creative engagement tactics.
Preferred skills
ABM tool experience (6sense, Demandbase), finance persona targeting (CFOs, Treasurers), treasury/FinTech domain knowledge, AI-powered content tools, gifting/direct mail vendor experience.
Technologies
HubSpot, Salesforce, Zoominfo, 6sense, Demandbase, Jasper, Tofu, Sendoso, Reachdesk, Alyce
Responsibilities
Develop and execute North American regional field marketing strategy; plan and host regional events (executive dinners, roundtables); design and implement ABM strategies for high-value accounts; manage regional marketing budget to maximize ROI; monitor campaign performance and provide actionable insights to stakeholders.
Seniority
Senior, hands-on IC
