Manager, DTC Analytics
Core
Build and drive reporting and diagnostic analytics for the DTC organization, translating data into actionable recommendations to advance business strategy and optimize the user journey from acquisition to retention.
Role type
Manager, DTC Analytics
Builds
Dashboards, automated reporting suites, and strategic insights for the Direct-to-Consumer (DTC) business.
Domain
Consumer Packaged Goods (CPG), E-commerce, Direct-to-Consumer
Deliverable
dashboards & analysis
Required skills
SQL, Business Acumen, Stakeholder Management, A/B Testing, Data Visualization, Strategic Planning, Cross-functional Collaboration
Preferred skills
Python, R, AI tools, Omni BI platform
Technologies
Omni, SQL, Python, R, A/B testing frameworks
Responsibilities
Design and maintain DTC KPI dashboards and reports; Synthesize data to provide brand-level insights and actionable recommendations; Enhance A/B testing reporting suites; Track new feature launches and build performance reporting; Identify analytics inefficiencies and develop automated processes; Drive deep analysis of key business drivers to surface hypotheses for action.
Seniority
Manager, hands-on IC with strategic influence
