Senior Data Analyst - Content
Core
Senior data analyst embedded with the content team to turn engagement and coverage data into decisions that shape editorial strategy and product coverage.
Role type
Senior hands-on individual contributor data analyst (content analytics)
Builds
Content analytics end-to-end, from instrumentation through to insight that changes editorial strategy
Domain
Fintech / Distressed debt markets / Media analytics
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, dbt, cloud data warehouse (BigQuery/Snowflake), modern BI with semantic layer, engagement/event analytics, LLM-based content classification, data storytelling
Preferred skills
Finance or distressed-debt knowledge, Python, SEO/social/audience analytics
Technologies
dbt, BigQuery, Snowflake, Omni, Looker, Thoughtspot, LLMs
Responsibilities
Define and instrument engagement signals (time on page, scroll depth, click-through); build tag-effectiveness analysis and LLM-based content classification; quantify engagement for core subscribers and public reach; surface high-attention companies for coverage prioritisation; track competitive coverage and story attribution; diagnose spike drivers and build reproducible analysis frameworks; own content datasets and the semantic layer; partner with editors to translate questions into analysis
Seniority
Senior, hands-on IC
