Product Marketing Manager (B2C)
Core
Drive cross-sell and upsell strategies to increase attach rates, member engagement, and ARPU for new products in the travel portfolio.
Role type
Product Marketing Manager (B2C)
Builds
Multi-channel campaigns, personalized member journeys, and new product launches for subscription services.
Domain
Travel, Fintech, Consumer Tech
Deliverable
product features
Required skills
Product marketing strategy, cross-sell/upsell execution, multi-channel campaign management, lifecycle marketing, audience segmentation, A/B testing, pricing bundling, stakeholder alignment
Preferred skills
Experience in subscription/DTC/fintech/travel, managing ambiguity, rapid iteration
Technologies
In-app, email, paid media, CRM
Responsibilities
Develop positioning and creative briefs for new products; Own strategy for cross-sell/upsell campaigns; Partner with Lifecycle Marketing on personalized journeys; Identify behavioral signals for audience targeting; Design experiments to optimize conversion and ARPU; Collaborate on pricing and in-product placement; Align cross-functional teams on launch metrics.
Seniority
Mid-Senior, hands-on IC