Principal, Brand Editorial
Core
Own and evolve Datadog's brand voice, narratives, and systems to define how the company communicates globally.
Role type
Principal, Brand Editorial (Hands-on IC with strategic scope)
Builds
Brand voice systems, messaging frameworks, AI-enabled writing workflows, and high-impact brand campaigns.
Domain
Technology / SaaS / Observability / Brand Strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand voice definition, long-form storytelling, technical writing for developer/enterprise audiences, AI prompt engineering, cross-functional collaboration, editorial judgment, coaching and scaling writing quality.
Preferred skills
Experience with AI tools in creative workflows, building scalable writing standards, working with multidisciplinary creative teams.
Technologies
AI-enabled writing workflows, custom skills, evaluation approaches, guardrails.
Responsibilities
Define and evolve writing style, tone, and point of view across all brand channels; Concept and write high-impact brand work including campaigns, videos, and launches; Build practical voice and messaging systems and standards; Encode voice into AI-enabled writing workflows; Partner early with Brand, Creative, and Product Marketing teams to establish messaging; Scale writing quality by coaching internal partners and enabling agencies.
Seniority
Principal, hands-on creative leader with strategic influence