Senior Business Analyst, New verticals (Bangkok Based, relocation provided)
Core
Define, launch, and grow a new B2C fintech product across different markets, driving acquisition, transaction growth, and retention.
Role type
Senior Business Analyst (New Verticals)
Builds
A new B2C fintech product for Agoda
Domain
Travel technology and Fintech
Deliverable
product features
Required skills
Strategic initiative execution, funnel optimization, marketing channel management, incentive design, regulatory compliance translation, dashboard building, data analysis, SQL, self-serve BI tools
Preferred skills
Direct marketing, performance marketing, affiliate marketing for financial products, consulting, investment banking, e-commerce, fintech, financial services experience, new product launch
Technologies
SQL, Tableau, Microsoft SQL Server, Microsoft Power BI, Python, R, Pandas
Responsibilities
Define Product Customer Value Proposition and Go To Market (GTM) Strategy; Design optimization strategy for the product across the full funnel; Execute marketing strategy including paid search, app campaigns, and affiliates; Optimize performance campaigns and incentives; Collaborate with Product and Design to shape onboarding and user journeys; Collaborate with Fintech, Legal, and Compliance to ensure campaign accuracy and regulatory adherence; Build and improve dashboards and reporting processes.
Seniority
Senior, hands-on IC
