Social Media Manager
Core
Manage day-to-day social media strategy, content creation, and community engagement for Ripple and XRP brands across X, LinkedIn, YouTube, Instagram, and TikTok.
Role type
Senior Social Media Manager
Builds
Content campaigns, brand narratives, and community conversations for crypto and fintech brands
Domain
Crypto, blockchain, and financial services
Deliverable
product features
Required skills
Social media strategy, short-form writing, video production, community management, crisis communication, project management, analytics, platform governance
Preferred skills
Crypto/blockchain experience, financial services background
Technologies
Sprinklr, Sprout Social, Brandwatch, Later, Asana, GSuite, Slack, Sanity, AI tools
Responsibilities
Own and execute social media strategy and editorial calendar; Write and produce platform-native content (copy, video, motion graphics); Manage distinct brand voices (Ripple vs. XRP); Monitor conversation and engage community in real time; Partner with Legal, Policy, and Comms on approvals and reactive moments; Build creative pipeline with designers and agencies; Measure and report on performance metrics; Handle operational backbone (publishing tools, vendor onboarding, audits)
Seniority
Senior, hands-on IC