Senior Data Scientist - Marketing (Hybrid)
Core
Build and maintain machine learning models for value-based bidding (VBB) to optimize digital marketing spend and customer lifetime value across paid media channels.
Role type
Senior IC data scientist (marketing optimization)
Builds
Automated systems for real-time bidding and value estimation integrated with Google Ads and Meta
Domain
Financial technology / Digital marketing / Adtech
Deliverable
production ML models
Required skills
Python, SQL, machine learning, applied statistics, relational databases, experiment design (holdouts, geo tests), funnel analytics
Preferred skills
digital marketing/martech, finance/lending domain, production model deployment, automated data pipelines
Technologies
Google Ads, Meta, conversion APIs, server-side integrations
Responsibilities
Build and validate ML models for customer lifetime value estimation at early funnel stages; Design and implement automated systems to pass value estimates to ad platforms; Partner with Pricing & Profitability teams to align value models; Design and analyze experiments to measure bidding efficiency; Act as a data science partner for budget allocation and channel optimization; Communicate insights to leadership.
Seniority
Senior, hands-on IC
