Principal Engineer, Growth Mega Alliance (all genders)
Core
Principal Engineer leading the technical vision and architecture for HelloFresh's Growth Mega Alliance platforms across AdTech, Conversions, Payments, Communications, and Customer Value Optimization.
Role type
Principal Engineer (Growth Platform & GenAI Strategy)
Builds
Scalable growth platforms, AI-native development workflows, and cross-pillar data integrity systems for global customer acquisition and retention.
Domain
E-commerce / Subscription / AdTech / GenAI
Deliverable
production ML models | product features | infrastructure
Required skills
Distributed systems architecture, GenAI & Agentic Engineering, Growth domain expertise (AdTech/Payments/CRM), Cloud-native development, Experimentation strategy, Hands-on coding & design reviews
Preferred skills
Multi-market subscription business experience, AI-native cultural transformation leadership
Technologies
AWS, Kafka, Go, Kotlin, Python, TypeScript, Claude Code, Cursor, GitHub Copilot, OpenCode
Responsibilities
Define architectural direction across five growth pillars, establish agentic development workflows, lead complex cross-pillar migrations, mentor Staff/Senior engineers, drive GenAI strategy implementation
Seniority
Principal, hands-on IC with strategic leadership