Senior UX Product Designer, Engagement
Core
Design end-to-end engagement experiences (loyalty, referrals, discovery, cooking) to deepen customer relationships and drive retention for HelloFresh's subscription food service.
Role type
Senior IC UX Product Designer (Engagement)
Builds
Customer-facing apps and engagement mechanics for meal kits and ready-to-eat meals
Domain
Food & Beverage / Direct-to-Consumer Subscription
Deliverable
product features
Required skills
Systems thinking, experimentation design, AI-native design integration, design systems architecture, cross-functional leadership, quantitative/qualitative insight translation
Preferred skills
AI tool proficiency (Claude, Gemini, Figma AI), commercial awareness, habit formation strategy
Technologies
Figma AI, Claude, Claude Code, Gemini
Responsibilities
Own end-to-end design of loyalty, rewards, and referral experiences; Define product direction for engagement mechanics; Drive A/B testing and validated learning; Integrate AI into design workflows; Create reusable design system patterns; Lead cross-functional collaboration on customer lifecycle initiatives
Seniority
Senior, hands-on IC
