Senior UX Product Designer, Engagement
Core
Design end-to-end engagement experiences (loyalty, referrals, discovery, cooking) to deepen customer relationships and build lasting habits for HelloFresh.
Role type
Senior individual contributor product designer (engagement)
Builds
Loyalty, rewards, referral, and discovery features for consumer subscription meals
Domain
E-commerce / Subscription / Consumer Food Tech
Deliverable
product features
Required skills
End-to-end product design, B2C consumer experience design, habit formation strategy, experimentation design, interaction design, visual design, design systems, AI-native design workflows
Preferred skills
Experience with AI tools (Claude, Gemini, Figma AI), cross-functional leadership, pattern creation
Technologies
Figma, Claude, Claude Code, Gemini
Responsibilities
Own end-to-end design of engagement mechanics; Translate complex problems into simple, motivating experiences; Partner with Product, Engineering, and Data to shape product direction; Design and analyze high-impact experiments; Integrate AI into design practice; Create reusable design system patterns; Guide cross-functional partners through ambiguity
Seniority
Senior, hands-on IC