Content Marketing Manager
Core
Lead content strategy and integrated campaigns to educate SMB construction businesses on Hover's AI-powered property modeling platform.
Role type
Content Marketing Manager (B2B SaaS)
Builds
Content engine, website pages, blogs, digital resources, thought leadership, email campaigns, and campaign assets for self-serve product adoption.
Domain
Real Estate Technology / PropTech / Construction
Deliverable
product features
Required skills
Content strategy, B2B storytelling, campaign management, SEO, data analysis, project management, cross-functional collaboration
Preferred skills
Marketing automation (HubSpot), high-growth B2B SaaS experience, technical buyer marketing, AI-assisted content tools
Technologies
HubSpot, AI-assisted content creation tools
Responsibilities
Own content marketing strategy across long-form and short-form content; Develop integrated marketing campaigns and content calendars; Create compelling content for contractors and key audiences; Partner with Product Marketing to translate capabilities into messaging; Collaborate with Growth Marketing on experimentation; Manage end-to-end content production; Analyze performance to optimize traffic and monetization.
Seniority
Mid-Senior, hands-on IC