Senior UX Product Designer
Core
Senior UX Product Designer leading high-impact growth experiences (acquisition, conversion, checkout, reactivation) for HelloFresh's B2C subscription model, integrating AI into the design lifecycle.
Role type
Senior individual contributor product designer (growth & experimentation)
Builds
Customer-facing apps, personalization logic, pricing, forecasting, and supply chain optimization platforms for meal kits and ready-to-eat meals
Domain
Food tech / Direct-to-consumer subscription / E-commerce
Deliverable
production ML models | product features
Required skills
End-to-end ownership of complex consumer experiences, B2C growth & e-commerce design, experimentation & A/B testing, interaction & visual design, AI-native design fluency, design systems thinking, cross-functional collaboration
Preferred skills
Experience with Claude, Gemini, Figma AI, adaptive journeys, conversational interactions
Technologies
Claude, Claude Code, Gemini, Figma AI
Responsibilities
Own end-to-end design of critical growth journeys; translate complex problems into intuitive experiences; drive experimentation and validated learning; integrate AI into design practice; create reusable design patterns; guide cross-functional partners through ambiguity
Seniority
Senior, hands-on IC