Senior UX Product Designer
Core
Lead end-to-end design of critical growth journeys (acquisition, conversion, checkout, reactivation) for HelloFresh's consumer brands, balancing immediate conversion with long-term engagement.
Role type
Senior individual contributor product designer (growth & experimentation)
Builds
Consumer-facing growth experiences, e-commerce flows, subscription models, and AI-native customer journeys
Domain
Food delivery / E-commerce / Consumer technology
Deliverable
product features
Required skills
End-to-end product design ownership, B2C growth strategy, experimentation design, interaction design, visual design, systems thinking, AI tool fluency, cross-functional leadership
Preferred skills
Experience with AI-native design workflows, marketplace or transaction-driven experience optimization
Technologies
Figma AI, Claude, Claude Code, Gemini
Responsibilities
Own end-to-end design of critical growth journeys; Translate complex customer/business problems into intuitive experiences; Drive experimentation and validated learning using quantitative/qualitative insights; Integrate AI into design practice from discovery to execution; Create reusable patterns and modular experiences; Lead cross-functional partners through ambiguity and trade-offs
Seniority
Senior, hands-on IC