Social Intelligence Analyst
Core
Analytical engine for a marketing studio, translating raw social and marketing data into actionable insights to improve content performance and campaign strategy for household consumer goods brands.
Role type
Senior Data Analyst (Social Intelligence)
Builds
Measurement frameworks, audience segments, content pillar analyses, and automated reporting solutions.
Domain
Marketing analytics / Social intelligence
Deliverable
dashboards & analysis
Required skills
Social metrics expertise, social listening platforms (Brandwatch, Meltwater, Talkwalker, Dash, Sprinklr), data storytelling, Gen AI tools, stakeholder presentation
Preferred skills
Custom metric development, data literacy training, innovative measurement approaches
Technologies
Brandwatch, Meltwater, Talkwalker, Dash, Sprinklr, Gen AI tools
Responsibilities
Interpret and integrate data from organic, paid, influencer, and social listening sources; Develop audience segments and content pillar analyses; Use social listening tools to track brand reputation and emerging trends; Conduct channel audits and performance analyses; Build and maintain measurement frameworks and reporting cadences; Champion insight tools and manage relationships with data suppliers; Present findings and recommendations to senior stakeholders.
Seniority
Mid-to-Senior, hands-on IC