Senior Product Manager, Ads - Shopping Catalogs
Core
Own the Product Catalog and Applied Product Knowledge Graph (PKG) as the single source of truth for Reddit's paid and organic shopping, driving ROAS and product discovery.
Role type
Senior Product Manager, Ads - Shopping Catalogs
Builds
A platform connecting advertiser tooling, content understanding, and user experiences to power Dynamic Product Ads and organic shopping.
Domain
E-commerce, AdTech, Product Data Systems
Deliverable
production ML models | product features
Required skills
Product Management (5+ years), AdTech/Retail Media/Marketplace experience, Product Knowledge Graphs, Entity Resolution, AI/LLM fluency, Product Feed Ingestion, Cross-functional leadership
Preferred skills
ML-powered ads/content personalization, LLM-driven content understanding, SMB platform channels (Shopify), Multi-region catalog systems, Merchant Center operations
Technologies
LLMs, Product Knowledge Graphs, Product Feeds
Responsibilities
Reduce advertiser onboarding friction via automated feed resolution and error handling; Ship catalog innovation including LLM-based enrichment and ad overlays; Define 1-3 year strategy for the Catalogs platform; Unlock new advertiser demand through integrations (Walmart, Amazon, Shopify); Build the Universal Catalog and connect ad catalogs to the Product Knowledge Graph; Own metrics and dashboards for catalog-driven ROAS and coverage.
Seniority
Senior, hands-on IC
