Senior Frontend Engineer, Conversions (all genders)
Core
Build personalized web experiences and conversion funnels using React, Next.js, and edge environments to drive marketing innovation and growth for HelloFresh's meal brands.
Role type
Senior Frontend Engineer (Conversions & MarTech)
Builds
Personalized conversion pages, funnels, MarTech integration layers, and behavioral lead-capture tools
Domain
Direct-to-consumer food delivery / MarTech / Growth Engineering
Deliverable
production ML models | product features
Required skills
React, TypeScript, Next.js, SSR middleware, Edge runtimes (Vercel Edge Functions, Cloudflare Workers), GenAI tooling, A/B testing frameworks, frontend observability
Preferred skills
Experience with CMS integration, experimentation frameworks, automated testing strategies
Technologies
React, Next.js, TypeScript, Vercel Edge Functions, Cloudflare Workers, Jest, Cypress, OpenTelemetry, Honeycomb, Grafana, Sentry, Statsig, Optimizely, Contentful, Claude, Cursor
Responsibilities
Drive architecture and delivery of personalized conversion pages and funnels; Champion GenAI proficiency in development workflows; Ensure top-tier funnel performance and application stability; Architect and maintain the MarTech integration layer; Implement robust automated testing strategies; Partner with cross-functional experts to shape personalized user experiences
Seniority
Senior, hands-on IC