Senior Frontend Engineer, Conversions (f/m/x)
Core
Build personalized web experiences and conversion funnels for meal brands using React, Next.js, and edge environments to optimize user journeys based on intent and campaign data.
Role type
Senior Frontend Engineer (Conversions)
Builds
Personalized landing pages, funnel steps, and dynamic content variations for marketing campaigns.
Domain
Food & Beverage / Growth Marketing / MarTech
Deliverable
production ML models | product features
Required skills
React, TypeScript, Next.js, Edge runtimes (Vercel Edge, Cloudflare Workers), Caching strategies, Web performance (Core Web Vitals), A/B testing frameworks, CMS integration, Frontend monitoring (Sentry, Honeycomb), Unit/Integration/E2E testing.
Preferred skills
AI tooling (Cursor, Figma MCPs), Analytics platforms (GA4, Snowplow), SSR and modern rendering patterns.
Responsibilities
Build and maintain personalized landing pages and funnel steps; Work across frontend and infra tasks including Cloudflare Workers and Vercel Edge functions; Integrate dynamic content from CMS; Implement and validate A/B tests; Ensure strong performance on mobile and desktop; Implement and monitor frontend performance and error tracing; Work closely with product, machine learning, and design teams; Own features end to end from design to rollout.
Seniority
Senior, hands-on IC