Senior Product Marketing Manager, Trading
Core
Own end-to-end go-to-market strategy and messaging for trading products (spot, perpetual futures, options, margin) in the Coinbase retail app to drive trading volume growth.
Role type
Senior Product Marketing Manager (Trading)
Builds
Go-to-market strategies, product launches, and engagement programs for trading instruments
Domain
Fintech / Cryptocurrency / Trading
Deliverable
product features
Required skills
Product marketing, growth marketing, product management, quantitative analysis, campaign execution, win-back program design, generative AI utilization
Preferred skills
Experience marketing derivatives or financial products, familiarity with active trader behavior
Technologies
Generative AI tools
Responsibilities
Translate complex product suites into customer-first positioning, lead GTM for new trading instrument launches, drive trading volume across the full funnel, conceive and execute engagement programs, build deep customer understanding across trader segments, define and monitor success metrics tied to volume and adoption
