Marketing Science Senior Analyst - BI, Conversational Analytics & Data Engineering
Core
Design, build, and scale modern marketing analytics solutions connecting marketing investments to business outcomes through data engineering, reporting, and AI-enabled capabilities.
Role type
Senior IC Marketing Science Analyst (BI & Data Engineering)
Builds
Scalable data pipelines, unified data models, dashboards, and AI-enabled conversational analytics experiences for enterprise B2B marketing.
Domain
B2B Marketing, Data Engineering, Business Intelligence, AI/ML
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, data pipeline development (ETL/ELT), dashboard development, data modeling, measurement framework design, KPI definition, cloud data platforms, anomaly detection, natural language interaction with data
Preferred skills
Marketing Science, attribution modeling, forecasting, audience segmentation, semantic layer design
Technologies
Cloud-based data platforms, BI tools, SQL, ETL/ELT frameworks
Responsibilities
Design and maintain scalable data pipelines integrating marketing, CRM, and web analytics data; Develop unified data models and semantic layers for cross-channel measurement; Build and maintain executive and operational dashboards; Define KPIs and measurement frameworks aligned to business objectives; Implement automated insight generation and anomaly detection; Partner with Engineering and Marketing teams to align technical solutions with business needs.
Seniority
Senior, hands-on IC