Senior Manager, Narrative Intelligence
Core
Build the analytical intelligence function behind Affirm's Brand & Communications strategy by connecting research, first-party data, and external datasets to understand audiences and measure narrative performance.
Role type
Senior Manager, Narrative Intelligence (Brand & Communications)
Builds
Audience intelligence systems, narrative measurement frameworks, and data-driven narrative strategies.
Domain
Consumer Finance / Brand & Communications / Data Analytics
Deliverable
dashboards & analysis
Required skills
quantitative research, survey design, statistical inference, experimentation, SQL, data visualization, business intelligence tools, integrating qualitative and quantitative insights, translating data into narrative strategy
Preferred skills
experience in consumer analytics, audience insights, data science, measurement, strategic intelligence
Technologies
SQL, statistical platforms, data visualization tools, business intelligence tools
Responsibilities
Lead research and analysis into priority audiences; develop narrative measurement frameworks; build the team's intelligence system and tools; own the narrative feedback loop; connect diverse evidence sources; turn analysis into narrative strategy; design rigorous studies to answer business questions
Seniority
Senior Manager, hands-on IC with strategic leadership