Principal, Art Direction - GenAI
Core
Senior AI-native creative responsible for transforming campaign concepts into visually sophisticated assets using generative AI image tools while maintaining high craft standards.
Role type
Principal, Art Direction - Generative AI (Senior IC)
Builds
Performance campaign assets, conceptual explorations, and production-ready creative using AI-generated imagery.
Domain
Marketing & Advertising / Generative AI / Visual Design
Deliverable
product features
Required skills
Generative AI image generation, Visual storytelling, Composition & lighting, Brand standards alignment, Rapid iteration, Post-production workflows (compositing/retouching), Figma proficiency, Visual culture knowledge
Preferred skills
Experience with OpenAI tools, Scalable AI workflow design, Motion aesthetics
Technologies
ChatGPT image generation tools, Figma, OpenAI tools
Responsibilities
Generate AI-driven creative across performance campaigns; Translate briefs into visual outputs (photoreal, conceptual, graphic); Prototype and refine assets based on feedback; Art direct and refine outputs for composition and styling; Partner with Creative Directors and Design teams; Evaluate emerging AI tools to evolve agency capabilities.
Seniority
Principal, hands-on IC
