Programmatic Ad Ops Lead
Core
Maximize commercial value of media inventory across digital and traditional channels through yield management, pricing, and revenue optimization.
Role type
Senior IC programmatic ad operations lead (media monetization)
Builds
Optimized advertising inventory portfolio and revenue forecasts
Domain
Retail media / AdTech / Digital advertising
Required skills
yield management, inventory optimization, programmatic advertising, ad monetization, sales analysis, forecasting, financial analysis, digital advertising ecosystem knowledge, ad-serving dynamics
Preferred skills
Google Ad Manager, MicroStrategy, Tableau, MySQL, CitrusAd, Criteo
Responsibilities
Own yield, pricing, and revenue optimization across channels; analyze traffic, sell-through, inventory capacity, pricing, and metrics (CPM, CTR); provide inventory and revenue forecasts; build understanding of ad-serving dynamics (targeting, frequency, placement, delivery, auctions); partner with Sales and Product teams to improve advertising portfolio; use AI and automation to streamline reporting.