Lead Digital Designer
Core
Lead Digital Designer shaping scalable web ecosystems, defining modern digital experiences, and driving brand presence across the web for Ripple's crypto solutions.
Role type
Lead Digital Designer (hands-on IC with leadership scope)
Builds
Scalable design systems, large-scale website redesigns, high-impact web experiences, and cohesive digital aesthetics for financial institutions and businesses.
Domain
Fintech / Web Design / Digital Product
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features
Required skills
Design systems architecture, component-based design, responsive design, UX principles, web protocols, typography, layout, color, hierarchy, motion design, interaction design, 3D design, CRO, A/B testing, data-informed design, front-end constraints understanding, agency management, site architecture definition, user experience frameworks.
Preferred skills
AI tools in design workflows, system-driven development, large-scale platform design, brand storytelling, advanced web storytelling.
Technologies
Storybook, design tokens, CMS systems, modern web standards.
Responsibilities
Lead design of high-impact web experiences across homepage, product pages, and key user journeys; Contribute to the evolution of a scalable design system including tokens and reusable modules; Partner with engineering to translate design systems into production-ready implementations; Define and refine site architecture, navigation systems, and UX frameworks; Collaborate with brand teams to develop a modern digital aesthetic; Balance brand storytelling with usability, accessibility, and performance; Guide external agencies on design execution; Support UX testing and optimization efforts; Establish workflows to improve speed, quality, and consistency.
Seniority
Lead, hands-on IC with strategic influence
