Content Lead
Core
Lead integrated content strategies and brand campaigns to drive audience engagement and support organizational growth through storytelling.
Role type
Senior Content Lead (Marketing/Communications)
Builds
Brand campaigns, digital marketing initiatives, executive communications, and reputation-building activities.
Domain
Not-for-profit / Community services / Human services
Deliverable
product features
Required skills
Integrated content strategy, multi-channel content creation, storytelling, executive communications, media relations, project management, stakeholder engagement, digital marketing analytics
Preferred skills
Experience in not-for-profit, healthcare, disability, or aged care sectors
Responsibilities
Develop and implement integrated content and communication strategies; Create engaging content across digital, social media, web, video, email, and print channels; Lead content planning and campaign development; Drive audience engagement through compelling storytelling; Develop executive and leadership communications; Manage media, public relations, and reputation-building activities; Coordinate award submissions and thought leadership opportunities; Monitor content and campaign performance; Provide support for crisis and issue-based communications.
Seniority
Senior, hands-on IC