Senior Marketing Coordinator, Gifts in Wills
Core
Coordinate planning and delivery of marketing campaigns and supporter communications for a charitable bequest program.
Role type
Senior Marketing Coordinator
Builds
Direct mail, email, web, digital content, event materials, and supporter communications
Domain
Non-profit / Charitable giving
Deliverable
product features
Required skills
Campaign coordination, project management, stakeholder management, supplier management, written communication, proofreading, audience segmentation, campaign reporting
Preferred skills
Fundraising experience, Gifts in Wills experience, not-for-profit sector experience
Technologies
None explicitly stated
Responsibilities
Coordinate Gifts in Wills marketing campaigns and supporter communications from planning through to delivery, Develop and maintain project plans, timelines and milestones, Prepare and coordinate briefs across copy, design, data, print, digital activity and reporting, Work with creative agencies, copywriters, designers, printers and other suppliers, Coordinate stakeholder feedback and approvals, Support communications and stewardship activity across different stages of the supporter journey, Coordinate supporter engagement activity including events, webinars, stories and impact content, Review campaign results and supporter feedback to identify opportunities for improvement
Seniority
Senior, hands-on IC