Social Marketer/KOL/Influencer
Core
Create compelling social content and execute marketing campaigns to drive awareness and engagement for HTC's global product launches across various platforms.
Role type
Social Marketer / KOL / Influencer
Builds
Social media campaigns, product reviews, launch coverage, and community engagement content
Domain
Consumer electronics, gadgets, gaming, productivity
Deliverable
product features
Required skills
Content creation (video, photo, live streaming), community management, campaign planning, performance tracking, cross-cultural adaptation, on-camera presence, content editing
Preferred skills
Product review experience, tech media relationships, paid social/affiliate tracking
Technologies
TikTok, Instagram, YouTube, X, LinkedIn, Bilibili, Douyin, Weibo, LINE, Twitch
Responsibilities
Plan and produce original social content, execute launch-week campaigns, engage with community and surface feedback, coordinate with other creators, adapt global messaging locally, track performance metrics, follow brand guidelines and disclosure rules
Seniority
Mid-level, hands-on IC