Marketing Lead
Core
Build the marketing function from scratch for a new AI security hardware company, defining positioning, demand generation, and brand narrative for CISOs and network architects.
Role type
First-hire B2B marketing lead (full-spectrum)
Builds
Marketing strategy, demand generation campaigns, brand assets, sales enablement materials, and the marketing infrastructure.
Domain
Cybersecurity / Network Security / AI Agents
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, brand positioning, content creation, PR, sales enablement, cybersecurity domain knowledge, startup experience, AI tooling proficiency, storytelling (via careerplan.io/jobs/7A-00E-3D-C57-marketing-lead-at-zeroport)
Preferred skills
Hardware product marketing, new category launch, enterprise/defense sales experience
Technologies
LinkedIn, AI tools for research and content production
Responsibilities
Pioneer the "Least Agency" category narrative, build and run demand generation, manage partner marketing and PR, create sales collateral, establish marketing processes and tools, hire future team members
Seniority
Senior, hands-on IC