Lead Visual Specialist
Core
Lead a team in designing and executing high-impact creative assets across digital and print channels to support marketing campaigns and brand initiatives.
Role type
Lead Visual Specialist
Builds
Display ads, emails, social media graphics, presentations, print collateral, and campaign landing pages
Domain
Digital marketing and brand design
Deliverable
product features
Required skills
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat), content management systems (Adobe Experience Manager), collaborative design tools (Figma), branding systems, visual storytelling, typography, layout, accessibility best practices, creative leadership, mentoring
Preferred skills
experience in regulated industries (Financial Services, Legal, Healthcare, Pharmaceuticals), campaign strategy support, content automation platforms, marketing technology ecosystems, AI tooling proficiency
Technologies
Adobe Creative Suite, Adobe Experience Manager, Figma
Responsibilities
Lead the design and execution of high-impact creative assets across digital and print channels; Translate business objectives into compelling visual concepts and strategic design solutions; Ensure deliverables align with brand standards and accessibility guidelines; Collaborate with writers, marketing partners, and cross-functional stakeholders; Provide creative leadership and mentorship to junior designers; Conduct design reviews and maintain consistency across outputs; Advocate for user-centered design principles; Manage multiple projects simultaneously
Seniority
Senior, hands-on IC with team leadership
