Associate Manager, Community Marketing
Core
Manage and grow the player community for WWE 2K across Discord, Reddit, YouTube, and Steam, translating community sentiment into product and marketing actions.
Role type
Associate Manager, Community Marketing
Builds
WWE 2K community programs, engagement initiatives, and player retention strategies
Domain
Video Games / Sports Gaming
Deliverable
product features
Required skills
Community strategy, community platform management (Discord, Reddit, Steam, YouTube, Twitch), community sentiment analysis, stakeholder collaboration, public relations judgment, data analysis, moderation program management
Preferred skills
Knowledge of WWE 2K or live/sports game franchises, familiarity with creative tools (Adobe Creative Suite, Canva, CapCut)
Technologies
Discord, Reddit, Steam, YouTube, Twitch, community management/listening platforms
Responsibilities
Define community strategy objectives and KPIs; manage day-to-day operations of official community platforms; build and maintain the community calendar; execute programs to grow retention and advocacy; cultivate and recognize community advocates; serve as the internal voice of the player; support cross-functional teams with community insights; own community sentiment reporting; represent 2K in public community spaces; maintain community moderation standards.
Seniority
Mid-level, hands-on IC