Product Marketing Associate, Rewards
Core
Own product marketing strategy and go-to-market execution for shopper-facing financial products, specifically the Earn and rewards ecosystem, driving growth through data-driven insights and lifecycle messaging.
Role type
Associate Product Marketing Manager (Fintech/Rewards)
Builds
Shipped product features and growth campaigns for the Sezzle shopper app
Domain
Fintech, Consumer Finance, Mobile Shopping
Deliverable
product features
Required skills
Product marketing strategy, user research analysis, behavioral data interpretation, GTM planning, lifecycle messaging, AI tool proficiency (LLMs)
Preferred skills
Consumer-facing product experience, user research methodologies, lifecycle messaging platforms, fintech background
Technologies
Claude, Large Language Models, Braze
Responsibilities
Conduct user research and analyze qualitative/quantitative data to generate actionable insights; Develop and execute go-to-market plans for assigned product portfolio; Translate category strategy into product-specific positioning and messaging; Monitor post-launch adoption and iterate based on data; Collaborate with Product, Engineering, and Design teams on testing and launches.
Seniority
Associate, hands-on IC