Product Marketing Manager, Advertising & Engagement
Core
Shape, launch, and grow advertising technology products for live sports data and real-time activation, helping brands and agencies move from scheduled campaigns to moment-driven engagement.
Role type
B2B product marketing manager (adtech/sports)
Builds
Advertising & Engagement product portfolio including official live data, fan identity, and real-time activation products like Genius Sports Moments
Domain
Sports technology / Programmatic advertising
Deliverable
product features
Required skills
B2B product marketing, adtech, programmatic advertising, go-to-market planning, sales enablement, customer insight, product positioning, cross-functional collaboration
Preferred skills
Experience with sports technology, storytelling for complex products, commercial acumen
Technologies
Genius Sports Moments, Moment Engine, programmatic advertising platforms
Responsibilities
Develop product positioning and messaging; own go-to-market plans for product launches; create sales enablement materials; conduct market research and customer interviews; communicate product updates and adoption strategies; contribute to product development upstream
Seniority
Mid-level, hands-on IC
