Bilingual Product Marketing Manager (Mandarin, English)
Core
Lead positioning, lifecycle marketing, and content creation for Chowbus's POS, software, financial services, and AI products to support restaurant owners and operators.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Go-to-market strategies, lifecycle campaigns, sales enablement materials, and content assets for restaurant technology products.
Domain
Restaurant technology, POS, fintech, payments
Deliverable
product features
Required skills
Product marketing, lifecycle marketing, content marketing, go-to-market strategy, customer research, competitive analysis, CRM workflow management, sales enablement, copywriting for non-technical audiences
Preferred skills
Restaurant technology/POS experience, sales enablement tools, customer research programs, SQL/Tableau proficiency
Technologies
Salesforce, HubSpot, Braze, Iterable, Highspot, Seismic, Tableau
Responsibilities
Own positioning and messaging for POS and AI product lines; lead go-to-market strategy and launch execution; develop lifecycle marketing campaigns for onboarding through renewal; create case studies, blog posts, and sales enablement materials; track adoption and retention metrics; partner with Product, Sales, and Customer Success teams.
Seniority
Mid-Senior, hands-on IC
