Social Media Lead
Core
Lead organic social media strategy, content creation, and community engagement for a B2B SaaS company to advance corporate, brand, and executive priorities.
Role type
Senior Social Media Lead (Strategic Communications)
Builds
Corporate and executive social media channels (LinkedIn, Instagram, X) and brand influence
Domain
B2B SaaS / HR Technology
Required skills
Social media strategy, brand storytelling, community management, influencer activation, social listening, editorial direction, analytics, creative direction
Preferred skills
Experience with Sprout Social and Meltwater, ability to advise senior stakeholders on executive social positioning
Technologies
Sprout Social, Meltwater, LinkedIn, Instagram, X
Responsibilities
Develop and execute organic social media strategy; create on-brand content for company and executive channels; build relationships with audiences and influencers; monitor platforms for trends and manage reputation; collaborate with Creative, Brand, and Marketing teams; measure performance and optimize strategy
Seniority
Senior, hands-on IC