Marketing Manager, Europe
Core
Design and execute a comprehensive Go-To-Market (GTM) strategy for Roblox's marketing engagement across Europe, adapting to diverse cultural, economic, and linguistic landscapes.
Role type
Senior Marketing Manager (Regional)
Builds
Unified brand voice, localized content ecosystems, and community growth across multiple European borders.
Domain
Consumer Technology / Gaming / Digital Experiences
Deliverable
product features
Required skills
Pan-regional marketing strategy, GTM execution, transcreation and localization, influencer partnership management, regulatory compliance navigation, event strategy, strategic market partnerships
Preferred skills
German or French language proficiency, experience in Tier 2/3 European markets
Technologies
Instagram, TikTok, LinkedIn
Responsibilities
Design scalable marketing frameworks for Tier 1 and Tier 2/3 European markets; oversee transcreation and localization of marketing assets; lead product launches prioritizing market fit; build community through influencer partnerships; collaborate with legal teams on GDPR and data privacy compliance; develop local events and ecosystem initiatives; build trusted partnerships with brands and NGOs.
Seniority
Senior, hands-on IC