Art Director - Core
Core
Define and elevate the visual expression, brand identity, and marketing identity for 2K's Core video game franchises from early positioning through campaign execution.
Role type
Senior Art Director (Creative Strategy)
Builds
Visual identities, brand systems, creative territories, and integrated marketing campaigns for world-class video game franchises.
Domain
Video Games / Entertainment Marketing
Deliverable
product features
Required skills
Art direction, visual design, branding, conceptual thinking, visual storytelling, typography, composition, color theory, presentation skills, project management
Preferred skills
Motion design, 3D workflows, Unreal Engine, gaming culture knowledge
Technologies
Adobe Creative Suite (Photoshop, Illustrator, InDesign), Unreal Engine
Responsibilities
Define and evolve visual identities for franchises; translate brand positioning into visual directions; develop original concepts, mood boards, and testing materials; lead visual development of integrated marketing campaigns; review creative work and provide feedback; develop and maintain brand guidelines and style guides.
Seniority
Senior, hands-on IC with leadership responsibilities
