Senior Marketing Decision Scientist II
Core
Shape how Instacart measures, forecasts, and optimizes marketing performance across channels to guide multi-million-dollar investment decisions and accelerate customer acquisition and retention.
Role type
Senior Marketing Decision Scientist (Analytics & Modeling)
Builds
Marketing measurement frameworks, predictive models, and experimentation systems for a grocery delivery platform.
Domain
E-commerce / Grocery Delivery / Marketing Analytics
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Marketing analytics, SQL, Python or R, causal inference, MMM/MTA, predictive modeling, dashboarding, data warehousing, Git
Preferred skills
Bayesian MMM, privacy-conscious measurement, analytics engineering, lifecycle/CRM analytics, experimentation platforms
Technologies
SQL, Python, R, Looker, Mode, Snowflake, BigQuery, Redshift, Git, dbt, Airflow, PyMC, Stan
Responsibilities
Own end-to-end marketing measurement strategy across paid channels; Design and analyze experiments and causal inference studies; Build and productionize predictive models; Create executive-ready dashboards and narratives; Partner with finance on forecasting and scenario planning; Prioritize projects and mentor peers.
Seniority
Senior, hands-on IC
