Product Designer, B2B Growth
Core
Design and iterate on web-driven acquisition flows, funnels, and tools to drive growth for Betterment's B2B customers (Betterment at Work and Betterment Advisor Solutions).
Role type
Product Designer (B2B Growth)
Builds
Web acquisition funnels and tools for B2B financial services
Domain
Financial Services / B2B Growth
Deliverable
product features
Required skills
Visual design, data-informed decision making, user research, design system contribution, cross-functional collaboration, strategic thinking, AI tool integration
Preferred skills
Experience with AI tools in design workflow, A/B testing, accessibility standards
Technologies
AI design tools, design systems
Responsibilities
Design and iterate on key web-driven acquisition flows and funnels; Create engaging website experiences for prospective B2B customers; Make data-backed design decisions using research and metrics; Contribute to the design system; Collaborate with product, engineering, and marketing teams; Shape product direction by identifying opportunities and proposing A/B tests; Leverage AI tools to accelerate prototyping and problem framing.