Strategic Marketing – Applied OLED BU
Core
Manages OLED development portfolios and programs from development through high-volume manufacturing, aligning product strategy with customer roadmaps and business growth targets.
Role type
Senior IC strategic marketing manager (OLED/semiconductor equipment)
Builds
OLED product portfolios and development programs for semiconductor and display customers
Domain
Semiconductor equipment and display technology
Deliverable
product features
Required skills
portfolio management, program management, strategic planning, market analysis, competitive intelligence, AI tool application, stakeholder engagement, executive presentation, financial forecasting
Preferred skills
display or semiconductor process expertise, technical background in high-tech capital equipment, experience in global matrixed organizations
Technologies
AI tools for data extraction, status consolidation, and competitive data analysis
Responsibilities
Establish program structures and risk visibility; manage portfolio positioning and execution plans; present strategic reviews and gate packages; analyze market segmentation and installed base; automate analytical workflows using AI; identify organizational barriers and propose resolutions.
Seniority
Senior, hands-on IC
