Mgr, Product Marketing
Core
Leads marketing and cross-functional teams to develop business plans, drive market share, and support new product introductions for semiconductor equipment.
Role type
Manager, Product Marketing
Builds
Comprehensive business & marketing plans, product positioning strategies, and pricing strategies for semiconductor equipment.
Domain
Semiconductor manufacturing equipment
Deliverable
product features
Required skills
Market analysis, product positioning, pricing strategy, cross-functional leadership, competitive analysis, new product development planning
Preferred skills
Technical understanding of materials science, industry knowledge
Technologies
None stated
Responsibilities
Manage professional employees and supervisors to build effective marketing teams; Develop comprehensive business and marketing plans; Conduct competitive analysis for specific products; Establish pricing strategies to build market leadership; Partner with Engineering, Manufacturing, and Sales to develop new products; Support Field teams to optimize account partnership and penetration.
Seniority
Manager, hands-on leadership