Product Marketing V
Core
Develops business and marketing plans, assesses market penetration and product positioning, and manages product lifecycles to drive competitive advantage and revenue for semiconductor and display manufacturing equipment.
Role type
Senior Product Marketing Manager
Builds
New and existing semiconductor/display manufacturing equipment products
Domain
Semiconductor manufacturing / Materials engineering
Deliverable
product features
Required skills
Market analysis, Product positioning, Competitive analysis, Pricing strategy, Product lifecycle management, Cross-functional collaboration
Preferred skills
Technical expertise in materials science or engineering, Red Team analysis
Technologies
None stated
Responsibilities
Develop abstract scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share; Recommends investment decisions for new product development; Conducts abstract competitive analysis for specific products or product lines. Drives Red Team Analysis; Assists with abstract pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions; Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements; Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration; Manages release of abstract products through the end of their product life cycle.