Software Engineer 5 - Live Ads Management
Core
Architect and scale systems for real-time ad delivery and Dynamic Ad Insertion (DAI) during Netflix Live Events like WWE and NFL games.
Role type
Senior IC software engineer (live ad systems)
Builds
Cloud-native services, automated agentic workflows, and ad manifest generation tools for millions of concurrent viewers.
Domain
Streaming, Connected TV (CTV), and programmatic advertising
Deliverable
production ML models | product features
Required skills
distributed systems design, cloud-native development, Dynamic Ad Insertion (DAI), real-time optimization, GraphQL, Java/Go/Scala
Preferred skills
VAST/OpenRTB standards, CDN/video streaming protocols, CTV/OTT latency tradeoffs, ad compliance knowledge
Responsibilities
Architect systems for diverse live event formats, build robust automation for availability checks and manifest creation, develop AI-driven workflows for ad yield, ensure brand safety and system reliability during broadcasts, influence architecture and live ad tech evolution
