Strategic Marketing Director (B6)
Core
Leads market assessment, portfolio strategy, and growth for a broad functional area within the semiconductor equipment industry.
Role type
Senior strategic marketing director (B6)
Builds
Coherent product portfolios and market strategies for semiconductor equipment
Domain
Semiconductor / Materials Science
Deliverable
product features
Required skills
Market analysis, strategic planning, portfolio management, cross-functional leadership, market segmentation, product strategy
Preferred skills
N/A
Technologies
N/A
Responsibilities
Assess existing and potential markets; Develop and articulate strategies to meet business objectives; Manage product portfolio like a business unit; Analyze market data to identify trends and opportunities; Map needs within targeted markets and determine segments to pursue; Ensure marketing function meets organizational strategic goals; Create integrated product strategies.
Seniority
Senior, hands-on IC