Software Engineer 5 - Ads Identity Graph
Core
Build systems to deliver the right ad to the right person at the right time using advanced targeting techniques while respecting member privacy and consent choices.
Role type
Senior IC software engineer (identity resolution & ad tech)
Builds
Netflix Ads Identity Graph and Identity Resolution services
Domain
Advertising technology, identity resolution, data privacy
Deliverable
production ML models
Required skills
Identity Graph design, deterministic and probabilistic identity resolution, big data tools (Spark), distributed systems architecture, data governance, privacy and consent management, programmatic advertising integration, data clean rooms
Preferred skills
CTV experience, machine learning modeled targeting, targeting experimentation, regional privacy regulations (GDPR, CCPA, CPRA), Privacy Enhancing Technologies (PETs)
Technologies
Spark
Responsibilities
Design and develop large-scale Identity Graphs and Identity Resolution services, implement and operate batch and near-real-time identity resolution systems, architect identifier collection flows, integrate identity signals with DSPs and programmatic platforms, manage identity integrations with data clean rooms
Seniority
Senior, hands-on IC
